SSCUS Corporate News
Executive Profiles |
Sport & Social Clubs of the U.S. Announce Promotions Within Marketing DepartmentJean Roddey Promoted to Director of Marketing Jean Roddey is responsible for a staff of 10 managers in the marketing departments of special events, promotions, travel and communications. In addition, Roddey will directly manage all planning and execution of national special events, sponsorship facilitation and retention and oversee public relations and national trips. Roddey will continue to play an integral role in influencing league participation growth in 20 SSCUS cities nationwide. Roddey began with SSCUS in 1994 as a city director when she started the Charlotte Sport and Social Club. Shortly thereafter, Roddey was transferred to run the Atlanta Sport & Social Club, the companyís second largest market. In 1996, Roddey came to the corporate office as a Regional Operations and Marketing Manager where she oversaw the Arizona, Washington DC, Charlotte and Atlanta Sport and Social Club markets. Liz Nicalek Promoted to Communications Manager As Communications Manager, Liz Nicalek will continue her involvement with New Media with regards to the sscus.com Web site by consistently strategizing new tactics for utilizing the site to further the marketing efforts of SSCUS. In addition, Nicalek is responsible for sponsorship facilitation of Chicago accounts and is a member of the Anheuser-Busch team. Nicalek will continue her involvement with the national membership program, Chicago Park District partnership facilitation and company-wide public relations. Nicalek started with SSCUS in May 1997. Sport & Social Clubs of the U.S. and Jack Daniel's Extend Partnership Agreement for Two Additional YearsJack Daniel's Renews as the "Official" Liquor of SSCUS For Years Six and Seven Sport & Social Clubs of U.S. (SSCUS) announced a renewed partnership agreement with Brown-Forman Beverages' Jack Daniel's brand. The two year sponsorship agreement extends the partnership for its sixth and seventh year. Under the new contract, Brown-Forman will test market new Jack Daniel's recipes and cocktails to participants in 20 SSCUS markets. In addition, SSCUS will continue to provide increased brand awareness at all sports leagues, special events, tournaments and After Work Parties. Earlier this year, Sport and Social Clubs
of the U.S. renewed partnership agreements with Anheuser-Busch and New Balance Athletic
Shoe Inc. Anheuser-Busch is two-year sponsorship agreement with featured brands Budweiser
and Bud Light. New Balance is a one-year sponsorship agreement in which New Balance
will secure an extended grass roots and integrated marketing campaign. Note: This site best viewed with Netscape Communitcator or Microsoft Internet Explorer 4.0 or later. |
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